Design for a Neue
Rural America

Part passion project, part utilitarian client work, these are poster designs for notable local events, theoretical redesigns of extant businesses and packaging design for local clients - all with the aim of encouraging the community to break away from the boring, outdated visual language of These Foothills.

Embracing whimsy - but with a scrappy Appalachian spirit - to help local makers, dreamers and doers rise above the noise of the competition.